How to win more money with Adsense

How to win more money with Adsense



Google AdSense is a Pay-Per Click (PPC) service. Webmasters are paid a portion of the revenue which Google collects from advertisers each time a web site visitor clicks on an AdSense advertisement.
Each click may pay anywhere from a few cents to several dollars. The average click seems to be worth about $.20. The more clicks AdSense advertisers receive from your web pages, the more money you make.
The basic formula for thinking about revenue from Google AdSense is:

Revenue = (Impressions * CTR * CPC)

The methods of increasing your revenue from Google AdSense are:

• Increase Impressions
• Increase Click-Through-Ratio (CTR)
• Increase Cost-Per-Click (CPC)

Increase Impressions
The most basic method of increasing your number of impressions is to increase the traffic to your web site.
The topic of increasing traffic to your web site is beyond the scope of this article, and most likely something you are already working on.
One technique for increasing the number of Google AdSense impressions without an increase in traffic to your web site is to motivate your users to enable JavaScript. Google AdSense ads require JavaScript. Visitors to your website who do not have JavaScript enabled in their browsers will not see your Google AdSense ads.
To encourage your users to enable JavaScript, create content for your web page which is only available via JavaScript. Implement browser JavaScript detection in your HTML to notify visitors without JavaScript enabled that they are only receiving a portion of your available content.
Increase Click-Through-Ratio (CTR)
A small increase in Click-Through-Ratio can mean a large increase in revenue. A rise from a CTR of 1.0 to a CTR of 1.1 should mean an increase in revenue of 10%.
Several on-page factors can influence your Click-Through-Ratio. These factors include:

• Ad placement
• Ad color
• Ad unit style
• Total number of links

Ad placement
The best location to place ads is wherever the web site visitor will be looking.
Open up your web page. Where on the page does your eye immediately focus? Place an ad there.
The best performing ads seem to be ads which are inline with content. However, it can be very challenging to place inline ads across entire web sites.
Placing ads across an entire web site is usually accomplished with Shared HTML (shtml) and Cascading Style Sheets (CSS). This effectively limits ads to appearing in the same locations across a wide range of web pages.

Ads On the Top of the Page
Ads in the page header perform moderately well. The location is a good one to catch a visitors eye. However, many web users have developed a condition known as “ad blindness” where their brains automatically skip over advertisements.
One technique to reduce ad blindness is to place the advertisement below the page header and as far into the content space as possible. If your content space can be divided into multiple sections, this may work well for you.
Ads On the Bottom of the Page
Ads at the bottom of the page perform poorly. Web site visitors tend to read a page from the top down, and may never reach the bottom of the page. In addition, web site visitors have many different browser sizes, which may cause them to never see the advertisement unless they scroll down to it.
Ads On the Right Side of the Page
Ads on the right side of the page perform moderately well, and are currently in vogue. They appear to perform slightly better than ads on the top of the page at the current time, most likely due to better resilience to ad blindess.
When using ads on the right side of the page, it is important to test your web page at several different screen resolutions in several different web browers. Your web pages should automatically resize to ensure that the advertisements do not scroll outside of the browser window or get “bumped” down below the content.
Internet Explorer appears to have a bug which can cause right side ads to be “bumped” down below the content if the total width of all sections of the web page is equal to 100%. To work around this bug, ensure that the total width of your web page is 96% or less.
Ads On the Left Side of the Page
Ads on the left side of the page may perform the best. The left side of the page is normally reserved for the web site menu. This means that users frequently look to the left side of the page.
The difficulty is determining where to place your web site menu when the left side of the page is no longer available to you. A top menu might work for you, depending upon the design and content of your web site. Placing your menu on the right side of the page is another option, but one that may confuse some web site visitors.
If Google allows more than one ad unit per page in the future, the left side of the page might become an excellent location for a single ad, either above or below the menu.

Ad Color
Many webmasters report that brightly colored ads which contrast sharply with the color scheme of the rest of the web page return excellent results for them.
My experience has been that ads which mimic the look and feel of the rest of my web page return the best results. This is most likely because the Google AdSense ads closely relate to the topic of the page and therefore appear to the visitor as additional content.
Ad Unit Style
The Google AdSense programs offers a wide variety of ad unit styles and sizes. The ad unit styles include:

Ad Unit	Dimensions
Leaderboard	728×90
Banner	486×60
Half Banner	234×60
Button	125×125
Skyscraper	120×600
Wide Skyscraper	160×600
Medium Rectangle	300×250
Large Rectangle	336×280
Small Rectangle	180×150
Square	250×250

Leaderboard and Banner ad units are obvious choices to placement in page headers and footers. Leaderboards are preferable, because they are able to show more ads. Banners are a classic web format, and may be necessary where the width of your available space is limited.
Skyscrapers are an excellent choice for advertisements, because they appear to be less vulnerable to ad blindness than the horizontal ad formats. Google recently added the wide skyscraper format. This new ad unit displays one more ad than the classic 120×600 skyscraper unit. If you are currently using the 120×600 skyscrapers, switching to the new wide skyscraper format may increase your revenue from the Google AdSense program.
Rectangles, Squares, and Buttons are best used when placed inside a content area. This makes rectangles more difficult to place, but also gives then the best revenue potential.
Total Number of Links
Reducing the total number of links on your content pages can increase revenue from AdSense by reducing the options for a visitor.
If your web page has fifteen links and one AdSense wide skyscraper on it, the visitor has a total of twenty options for leaving your page without closing the browser window.
This means that, if the user clicks on a link, the random odds that the visitor will click on an AdSense link are 5 in 20.
If you reduce the number of other links on the page to 5, the total number of options presented to the user is now 10. This means that the random odds of a user selecting an AdSense ad are now 5 in 10.
Another option, but one which may annoy your web site visitors, is to open all external links in a new window. This will leave your page open in the users browser, giving them another opportunity to click on an AdSense link. This can be done by adding target=”_new” to your HTML links, or by converting your outbound links to JavaScript.
It should be noted that Google AdSense never opens ads in a new window.
Test, Test and Test Again
Testing is the key to increasing your CTR percentages. Change your ad colors, wait a week and look at the stats. Do the same with different ad units and different ad placement.
Increase Cost-Per-Click (CPC)
Not all Google AdSense ads are created equal. Google AdWords advertisers bid for keyword combinations, and some combinations are much more expensive than others.
The Google AdSense robot, Mediabot, automatically scans your web pages and determines the appropriate ads to display on your page.
It is possible to create web pages which are designed specifically to attract certain keywords from the Google AdSense program.
To determine which keywords have a higher Cost-Per-Click, create a Google Adwords account in the Google AdWords advertiser interface. This will enable you to determine roughly what AdWords advertisers are paying for each keyword combinatiom.
Based upon this information, you may decide to create a new web page or a whole new web site.
AdSense Alternate Ads
Google AdSense is not always able to find an advertisement which matches the content of your web page. Normally, AdSense selects a Public Service Ad (PSA) and displays it in your ad space. These PSA’s generate no revenue for you.
Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:

google_alternate_ad_url = “/adsense-alternate-ad.shtml”;

These alternate ads can include advertisements from Google AdSense competitors, such as Clicksor.
This capability enables you to tap into a revenue stream which would normally by lost to AdSense PSAs.
Future Improvements to AdSense which will Increase Revenue to You
Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket.
Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly.
Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.
Google is currently working to give webmasters the ability to place multiple AdSense ad units on the same web page. This will enable the webmaster to place five small single-ad units around the web page, instead of one wide skyscraper. This should considerably reduce losses from ad blindness.
Will Spencer is the webmaster of The Internet Search Engines FAQ.

How to insert a Google Adsense code into your blog

How to insert a Google Adsense code into your blog

In every hub, blog, or webpage, it would be best to have Google Adsense on it. Well, considering the fact that you'll be earning something out of it, so it's really good to have it in your website. Not only that, Google Adsense posts relevant advertisements that will help your readers find what they want. Let's say, your hub, blog, or webpage is talking about "How to choose the right party dress", Google adsense will post advertisements involving party dresses. In this way, your website increased its value by showing and creating a need, and adsense provide advertisements to fill up that need, so your reader does not have to search the web again just to find that party dress you're talking about in your webpage. It's basically, a "Win-Win" situation for you, Google, and your reader.

Click on the pictures to view original images

Click the Adsense Setup tab then the Adsense for Content

Tick the Adsense Unit radio button then choose the unit you want.

Choose the format you want for your ads.

Choose the right color for your website. You can see the choices at the right side of the page. It's important that it blends with your website.

After choosing a channel (optional), you can now name your unit then get the code.

Paste the code in the body of the HTML. To find the body, just press CTRL F then type

How to insert Google Adsense code

Now, let's go to that topic of knowing how to insert Google Adsense code in your website.
First, you need to sign-up with Google. Read it's program policy carefully, not just tick the box that you agree with it, but, really read it. In this way, you can prevent being banned from Google.
Once you're signed up and have read by heart its policies, you're now ready for the next step.
Check your website. You need to have a content that complies to Google Adsense's policy. Also, you need to check if your website have a HTML page where you can paste your adsense code. Some website, like Hubpages, already post adsense automatically on your hub. Blog have tools where you can use to post adsense on it, you just have to know where to place the ads on your webpage.
Now, after knowing your tools within your webpage and you just need the Adsense code to paste in your HTML page, you can go to Google Adsense and log in.
In Google Adsense page, you'll see four tabs - Reports, AdSense Setup, My Account, Resources.
Click on Adsense Setup tab, then go to Get Ads. Here, you'll see three choices - AdSense for Content, AdSense for Search, and Adsense for Feeds. Let's go to the easiest and most popular Adsense product - the AdSense for Content.
On this page, you'll have to choose your Ad type, if you want it to be like an Ad unit or a link unit. Let's choose the most effective one - the Ad unit, then click on Continue.
Now, you have to choose the format you want and the colors. 250 x 250 square is my favorite format. For the color, it needs to blend with your webpage. This is important so that you can create an impression that what you're showing is not a mere advertisement, but something that the reader can check out because it's part or related to your topic. You can preview your unit to check your settings before clicking on continue.
After choosing your format and color, you can assign a channel to track the performance of your advertisement. This is optional. Just click on the "Learn more..." link on that page to get further information about channels. Once, you're done, click continue.
Then, you can name your Adsense unit and submit to get the code. All you have to do is copy that code and paste it in the HTML of your website. To look for your HTML, you can either check if you have a HTML editor or at the top page of your web browser, look for View > Source > then it will give you a notepad with the HTML codes on it. Just paste the code where you want it to appear in your website

Reasons You Aren’t Making Money With Google Adsense

Reasons You Aren’t Making Money With Google Adsense

Top 15 Reasons You Aren’t Making Money With Google Adsense

15. Your don’t understand how to brainstorm for keywords. This isn’t meant to offend anyone, but there’s a solid chance that you consistently choose the same keywords as everyone else. Niche keywords that you wouldn’t easily think of are by far the best keywords for Adsense and ‘make money online’ keywords are probably some of the worst.

14. Your ad placement is poor. I still see a lot of people that are only using vertical banners in their sidebars. These honestly don’t get clicked nearly as often as larger, rectangle units. Inserting large and medium rectangles in your posts will almost always lead to getting more clicks. Vertical banners are a nice addition but are best used as a supplement – not as the primary unit.

13. You have Adsense on too many pages. Yes, I said you have Adsense on too many pages. Adsense should be on pages that do a good job of targeting keywords. When you put it up on pages and posts that don’t target keywords well, you will have poorly targeted traffic that either won’t click an ad or won’t convert well for the advertiser. When your clicks don’t convert well for advertisers you get SMART PRICED.

12. Your pages aren’t Adsense optimized. If the ads that show up on a page don’t match the topical content of the page/post, you have a problem that needs to be fixed. The ads that show up should be very similar to the ones that you’re trying to get traffic with. If they aren’t, they won’t convert well for the advertiser and this leads to you getting SMART PRICED.

Adsense relevancy optimization and onsite SEO are alike in a lot of different ways. To trigger the right ads on a page you should include your keyword in the HTML title, page headings, throughout the text of the page, and probably as a tag or label if your site is a blog.

11. You aren’t testing which of your pages convert well. I have started using an Adsense channel on each page that gets search traffic – at least until I know that it converts well. I know that there are a limited amount of testing channels available, but you can run a channel on a page until you know that it’s doing well. You can then remove it so that you can test the next page. If a page is converting at a low CTR, you probably have a problem with your Adsense optimization or you have a keyword that doesn’t have advertiser bids.

When I implemented channels I was blown away by which pages were doing well. Pages that I counted out were doing well and pages I thought were amazing were terrible. That led to me looking deeper into why some pages couldn’t convert to clicks while others could.

10. You target keywords with extremely low CPCs. I generally try to target keywords that have Adwords CPCs over $1. This can be checked with the Google Adwords Keyword Tool. The higher the CPC, the higher the potential to get higher paying clicks.

9. Your focus is far too wide. I talk to people all the time that tell me how they’re adding 5-10 new articles to their sites each day. This generally leads to a site eventually having thousands of pages, most of which can’t ever produce a search visitor let alone a valuable Adsense click. Most people would do a lot better by focusing on a few key keyword targeted pages and getting people to link to them. Ask yourself what types of articles you’re adding – what is their purpose? I understand that sometimes we create articles to influence, entertain, etc. You probably shouldn’t have Adsense on those articles/pages.

8. Your ads don’t blend well with your site. Unless you have a very strange niche, matching the background color of your ads to the background color of your site will almost always generate more clicks. The color of the titles of your ads (the click-able part) should match the link color of your site or should be blue. There are exceptions but I would challenge you to test this and then try to beat it. You usually can’t.

7. You don’t know how to get people to link to your pages/posts. If you can’t generate links, you can’t get ranked. Most people spend all day working on their sites while they should be spending all day trying to figure out how to get linked to. 90/10 is the rule and that leaves you with 10% of your time to spend on your site itself and the rest figuring out how to get linked to.

6. You don’t understand how to target a keyword with a post page. This is why you generate almost all of your Adsense clicks on your home page. This problem combined with not understanding how to get linked to causes a nasty inability to get traffic and clicks.

5. You struggle to choose profitable topics. You will therefore probably choose to do ‘make money online’ because everyone else is doing it. Understanding the metrics of choosing solid keywords is a crucial aspect of making money with Adsense.

4. You don’t know how to judge your competition. That means you’ll get yourself into trying to rank for keywords that are above your skill set and this causes you to get discouraged and stop working. After a few months you will get more determined and will then continue to pursue the keywords that are above your skill set. This vicious cycle repeats again and again.

3. You have information addiction. Instead of acting on what you know, you try to add to what you know. You know who you are – you argue SEO theory on every site imaginable even though you’ve never made enough money through SEO to buy a new computer. At some point you need to walk away from the sites you love and start making it happen.

2. You’re too lazy to test. There are a lot of metrics you can test while using Adsense. You can test your ad placement, background color, link color, text color, and ad size. If you’re too lazy to do performance optimization on any of your sites, you are probably seriously under-performing. I can’t stress this enough – every single site will be different. One theme will work great in one niche, and terribly on another. One unit will work great on one site, and bad on another.

1. You’re a blogger. Yes, this can be a huge problem when you’re trying to make money with Adsense. It’s very easy to get caught up in becoming famous and as a result, you may sacrifice your original goal – to make money. Blogging and Adsense don’t work together as well as many people believe and if you lose focus you may lose your ability to make money.

Blogging can work very well with Adsense if you do proper testing, have the right focus, and use it on the right pages. In my opinion most bloggers are probably getting smart priced. Some can still make money and some can’t. The ones that do make money could make a lot more if they got their account under control.

Have you spent months (or years) trying to make money online...with no results?

Could your frustration be the result of having no idea how to find keywords with high income potential and limited competition?